Pretty Pop Up

Even though I joke and call it “Needless Markup” along with everyone else, there are things about Neiman Marcus that I can’t help but love—for instance their wonderful promotional pieces like “the book” — and now they’ve just done a 100 year anniversary commemorative pop-up book collaborating with amazing photographer Geof Kern. From concept to final photography, it took him two years and 400 photos! There’s just a little more info on their site, but you can only get it in-store. Tricky.